TikTok creators make money from livestreams by receiving virtual items from fans that can be converted into real money. Dozens of agencies have joined the TikTok Live partner program, two sources told Insider. How agents are helping creators boost livestream performanceUnsurprisingly, there is no single growth strategy that applies to all TikTok Live creators. "What's great about TikTok Live is that we get to see the data in real-time," Herndon said. On top of the agency program, TikTok also offers an "accelerator program" for individual creators who have already found success with livestreams to help them scale further.

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Persons: TikTok, Salome Khazaradze, Khazaradze, Jack Healy, Bill Herndon, Herndon, Joseph Sottile, livestreams Organizations: Google, TikTok Spartans, ATRX Agency Locations: Europe